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Which Social Platform is Best for Your Audience?

Did you know the average adult spends 2 hours and 23 minutes on social media every single day! 

Are you doing everything you can to get your content out there? 

Social Media use is outpacing population growth at a rate of almost nine to one! 

While the overall population grew by over 80 million (approximately 1%), the number of active social media users increased by more than 320 million in the past year alone.  

This massive increase in users creates the perfect opportunity for businesses to reach more and more people every day. 

Now, not every platform will be right for your business, and whilst having a presence across the board is definitely a good idea, chances are you don’t have enough time to keep them all updated to a high enough standard, for you to be benefiting or reaching the right people. 

The best thing to do, is find out where most of your audience hangs out online and show up for them there. 

So, the question you need to ask yourself and your team is:  

Where do our customers spend the most time online? 


In general, Facebook is still number one with 2.375 BILLION active monthly users.  

Out of this number, 1.66 billion people on average are considered as ‘daily active users’. 

These users view an average of 8 billion videos per day, this equates to each individual person watching 4 videos daily.  

People aged 25 to 34, account for 29.7% of total Facebook users. So, if this is the most common age demographic for your business, Facebook is a great place to start your marketing efforts.  

Surprisingly, the 65+ demographic are the fastest-growing age group on Facebook this year. 

Also, the platform is prominent among high earners and even surpasses LinkedIn, this is definitely a group worth looking into.


LinkedIn reaches 49% of users with an income of over £60,000! With 80% of B2B leads coming through LinkedIn, this makes it an incredible place to connect with your target audience, if you are in the business to business role.

The number of company profiles on this platform exceeds 30 million, and over 122 million users have been invited to an interview through LinkedIn. Out of this figure, 35.5 million have bagged a job through someone with whom they are connected to on the platform.  

130,000 articles are published on LinkedIn weekly, with professionals sharing their expertise in all areas it’s a great place to learn whilst you network.  


YouTube is the only social media platform with access to 83% of high-income earners.  

The video-based site is an amazing place to advertise as 6 out of 10 people prefer online video platforms to live TV. 

You can navigate YouTube in 80 different languages, and it is the world’s second-largest search engine and second most visited site after Google. 

With the average mobile viewing session lasting 40 minutes, we watch over 1 billion hours of YouTube videos per day, that’s more than Facebook and Netflix combined! 

The platform is incredibly active with 500 hours of content uploaded every single minute.  


If your audience is made up of TeensTikTok is a great place as its very visual and engaging. 

The platform has more than 500 million active monthly users worldwide, with an overall average use of 52 minutes per person per day.  

In order to connect and sell to the younger audience, the content and information you put in front of them needs to be safe, entertaining, and relevant to get a lot of traction.  


For product-based businesses, Twitter can be a massive advocacy boost for your brand, when used correctly of course. 

By responding fast and acting in a positive, sincere manner when faced with complaints and queries from your customers, you can increase customer loyalty and gain trust by simply acknowledging the issue and replying. 

But, keep in mind that failing to reply to your mentions can damage your credibility by up to 50%, and who wants that! 


Finally, Stories … 

Recently, 45% of overall Advert Spend has been used on Stories, which isn’t surprising as 98% of Instagram accounts currently use them.

Brands are noticing that the authentic approach of Instagram and Facebook stories has a far greater impact on their target audience than adverts placed in the newsfeed.  

The lack of heavy editing and a 24-hour viewing limit create real-time connection and relevance, as users can see what is happening instantly with live updates. 

This strategy ensures your content will never be outdated, giving you a head start over all of your competitors that don’t take advantage of this feature.  

Another handy quality of stories is that you can share other people’s posts, this is a great way to build online relationships and support other brands whilst adding value to your own audience. It’s a Win-Win! 

So, now you know a little more about each platform, what are you going to focus on first?