You need to put your brand into the mind of the audience, decide that they WILL know who you are and what you stand for.
When they see your logo or hear your name they will think exactly what you want them to think.
If you have a story to be told, TELL IT!
You cannot just sit back and hope everyone will figure it out, decide what it is in advance.
Make your message so clear that when someone searches you online or asks another person about your brand, they find out exactly what you want them to know.
To improve your perceived value you need to get your brand to the top of peoples associations list in your particular sector. Get people talking about you, seeking you out and following your journey.
An example of an amazing brand strategy is Disney Movies.
They are most certainly your first choice when asked to name a children’s film brand.
Disney movies are trusted by parents instantly, you know your child can safely enjoy any Disney film without you having give it a quick watch to check it out beforehand.
This is the kind of reliable branding you want to be aiming for!
So, all you need to do to create the perfect brand strategy is:
Decide what you want people to remember…
Hand it to them on a plate!