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4 Minute Read

Getting Started with SEO: A Guide for Business Owners

Posted on
April 19, 2023
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SEO (Search Engine Optimisation) can help your business grow its visibility online and drive more traffic to your website. Creating an effective SEO strategy may seem daunting for a business owner, but getting started with SEO can be manageable.

This guide will explain the basics of SEO so you can begin optimising your website and content to improve search engine ranking and reach potential customers. By implementing the right tactics, you could get more potential customers, increase website traffic, and boost sales. So why wait? Start improving your website's search engine rankings today!

Audience & Keyword Research

Got it - The first step to successful SEO is keyword research. Use tools like Google Keyword Planner, Moz Keyword Explorer and SEMrush Keyword Magic tool to determine which keywords will be most effective for your website.

Next, use Google Trends to see how often certain words are searched for over time.

Finally, incorporate the relevant keywords into your content, from blog posts to product descriptions, in a natural way so search engines recognise what users are looking for.


To ensure your website stands out from the crowd, it's vital to create high-quality content that contains the keywords your audience is searching for and provides valuable information about what you're offering.

In addition, your content should be appropriately structured to make it easier for search engines to crawl and index and engaging enough to encourage visitors to take action. To ensure this happens, create informative, straightforward, concise, and relevant content.

For each of your pages and products, check your scores and adjust your content, titles, meta descriptions, photo alt tags etc., to increase your score and rank higher on search engines. 


Optimise your website so search engines understand what it's about. This includes creating relevant titles, meta descriptions and image alt tags; adding internal links; setting up redirects; and creating an XML sitemap. An optimised structure makes it easy for search engine crawlers to index all of your content quickly and efficiently.

Additionally, make sure each page has internal links for visitors to easily navigate the site. Also, optimise your website with fast loading speeds, mobile-friendly design, and good user experience (UX).

Finally, add backlinks to other reputable websites for extra credibility and user engagement. All these elements help make sure that search engines rank your website as relevant and trustworthy.

Improve Your Page Speed

Page speed is another critical factor in optimising websites for search engines; if it takes too long for a page to load, users will likely abandon it before they have time to take action.

Conversely, the faster your pages load, the more likely users will stay on them and engage with the content - which can lead to higher conversion rates! To improve page speed, there are several things you can do such as minifying HTML/CSS/JS code, compressing images and using a content delivery network (CDN).

All these steps should be taken in order to improve page loading times and user experience overall.  

Track Progress

Finally, once you have implemented all the necessary elements of SEO into your website, it's important to track progress so that you can adjust as needed if something isn't working as well as expected.

Using analytics tools such as Google Analytics or Adobe Analytics allows you to monitor the number of visitors coming to your site and how much time they spend there. You can also track keyword performance over time to adjust accordingly if needed.

Tracking progress will help ensure that all of the time and effort spent on optimising your website pays off in increased visibility online.


SEO may seem intimidating, but it's simpler than you think. Follow these steps and you'll be on your way to higher search engine rankings and more visibility online:

  • Research your audience.
  • Create content tailored to their needs.
  • Optimise elements of your website.

Of course, SEO is something you do only once; it requires ongoing effort. But the results (more traffic & better rankings) make it worth the work! Start by researching relevant keywords, optimising site structure & page speed - then enjoy the rewards!

So invest in SEO now for an edge over competitors who have yet to grasp its power. Good luck!

Ellie Hill
Director at South Digital

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