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5 Minute Read

Should You Build Your Own Website?

Posted on
August 2, 2023
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If you're a business owner, you've likely contemplated this question: Should I build my website? You may think diving into coding and web design will save you money. But is it the most efficient use of your time, and will it genuinely offer the best results for your business?

The digital face of your business is your website. It's the first interaction potential customers have with your business, so it's critical to make that first impression count.

What are the advantages of building my website?

On the surface, building your website might seem like a cost-effective and gratifying endeavour. It gives you complete control over your brand's digital presence. You get to make all the decisions, from the colour scheme, layout, user interface, and content.

  • Cost-effective: Creating your website can save you from the upfront costs of hiring a professional. However, what's often overlooked is the value of your time and the subsequent costs of maintaining and updating your site.
  • Skill-building: There's no denying that building your website can be a great learning experience. It can also be a chance to acquire new skills, especially in website design and coding.
  • Complete control: As your website designer, you'll have total control over every aspect. This can be very satisfying, especially if you have a precise vision for your site.
However, it's crucial to recognize that building a website is a massive project that requires a diverse set of skills, ranging from graphic design and UI/UX design to copywriting and SEO. While there are numerous tutorials and platforms that can guide you through the process, the learning curve can be steep and time-consuming.

In short, building your website can be rewarding if you have the time and the drive to learn. But you must be prepared for the challenges ahead and be willing to commit a considerable amount of time and energy to the task.

What are the risks of building my website?

Building your website can seem attractive, especially when considering immediate cost savings. However, it's essential to consider the potential risks associated with a DIY approach. You may find yourself investing significant time and energy into a project that doesn't yield the desired outcome or, worse, leaves you with a website that doesn't function properly or fails to attract and retain visitors.

  • Design and Usability Issues: Without experience in web design, you may end up with a website that is difficult to navigate or doesn't present your business in the best light. Poor design can deter potential customers.
  • Lack of SEO Knowledge: SEO is a vital aspect of any website. Your site may not rank well in search results without proper knowledge, resulting in lost visibility and potential customers.
  • Time Consumption: Building a website requires a significant investment of time, particularly if you're unfamiliar with the process. This time could be better spent on core business activities.
  • Technical Difficulties: Technical issues are common in DIY website projects. These can lead to website downtime or data loss, causing customer dissatisfaction and potential revenue loss.

What are the disadvantages of hiring a web design agency?

As a business owner, it's only natural for you to weigh all the potential advantages and disadvantages before making a significant decision, such as hiring a web design agency. While there are many benefits to outsourcing your web design needs, there are also a few potential drawbacks that you should consider.

  • Cost: This is often the most considerable concern. Hiring a professional web design agency can be costly, especially for small businesses or startups. The initial investment might seem hefty, but it's important to remember that a well-designed website can significantly increase your business's online visibility and profitability.
  • Lack of Control: When you hand over the reins to a web design agency, you may feel like you've relinquished some control over your website's aesthetics and functionality. Choosing a reputable agency that understands your vision and is open to your input is crucial.
  • Dependency: Once the agency has set up your website, you may depend on them for any necessary updates or changes. This dependency can lead to additional costs and delays if the agency is busy with other projects. Once again, this is an area not to skimp on and make sure you choose the right agency that gives you the power you need.
While these concerns are valid, it's essential to consider them in the broader context of your business's needs and goals. Will the initial investment provide a return in increased visibility and sales? Will the agency's expertise result in a more professional and user-friendly website than what you could have achieved on your own?

What are the benefits of hiring a web design agency?

Entrepreneurship is a journey filled with decisions, and one such decision that you may find yourself contemplating is whether to build your website or hire a professional web design agency. Sure, the do-it-yourself approach may seem enticing initially, especially with the abundance of easy-to-use website builders available. However, as your business grows and evolves, you might find that more professional touch is required to capture the essence of your brand online truly. So, what exactly are the advantages of hiring a web design agency?

1. Expertise and Experience: Web design agencies are professionals. They have a wealth of experience and are constantly updated on the latest trends and technologies in web design. This means they can provide a modern, cutting-edge website that will resonate with your target audience.

2. Save Time and Energy: Building a website can be time-consuming, especially if you are unfamiliar with the intricacies of web design. By hiring a professional, you save yourself the time and energy of learning and doing it yourself, allowing you to focus more on your business strategies.

3. Customisation: With a professional agency, your website can be customised to your specifications. You will not be limited to the templates provided by DIY website builders. This will ensure that your website stands out and reflects your brand.

Tips for working effectively with a web design agency

Here are some practical tips for working effectively with a web design agency.

  • Clear Communication: Clarity is key in improving your relationship with a web design agency. Be precise about your brand, goals, and the image you want to project.
  • Respect Deadlines: Timely feedback and decision-making can keep the project on schedule. It's not just the agency that needs to meet deadlines; your input is equally crucial.
  • Trust Their Expertise: You hired professionals for a reason. While your input is necessary, trusting their skills and experience can lead to better results.
"Good design is obvious. Great design is transparent." - Joe Sparano

Next, look at the critical benefits of hiring a web design agency versus building your website.

In conclusion, hiring a web design agency or DIY must align with your business goals, time, and budget. A well-designed website can be a game-changer for your business, so choose wisely!

The importance of ongoing website maintenance

As a business owner, you may be tempted to build your website. It seems simple enough with all the do-it-yourself platforms available, right? However, ongoing website maintenance is a critical aspect of owning a website that often goes overlooked. It's not just about building a website but about keeping it functional, secure, and up-to-date.

Here are some vital reasons why ongoing website maintenance is essential:

  • Security: With the rising threats of cyber-attacks and data breaches, your website needs regular updates and patches to stay secure.
  • Performance: Regular maintenance ensures optimal performance. Load times, downtime, and functionality all hinge on keeping your website’s components up-to-date.
  • SEO Rankings: Search engines favour websites regularly updated with fresh and relevant content. Regular maintenance helps keep your SEO ranking high.

Understandably, you might be wondering what tasks are involved in website maintenance. Here are a few key areas:

Regularly updating content - This includes blog posts, news updates, and new content that keeps your website fresh and engaging.

Running security updates - Keeping your website's security features up to date to prevent cyber threats and protect user data.

Checking and fixing broken links - Broken links harm your SEO ranking and user experience. Regular checks help maintain site integrity.

Monitoring website speed - Slow websites lead to high bounce rates. Regular monitoring and necessary adjustments keep your site running smoothly.

Maintaining your website may seem like a daunting task. However, the value it brings to your business far outweighs the effort. Remember, your website is often the first point of contact for potential customers. A well-maintained website attracts and retains customers, helping grow your business.

Why hiring a professional web design agency is worth it

In conclusion, it is evident that the value of hiring a professional web design agency far outweighs the time, effort and potential missteps of building your website yourself.

A professional web agency's expertise, creativity, and knowledge are incomparable. They understand current trends, user experience, and SEO optimization, which make your website aesthetically pleasing, drive traffic and promote growth.

As a business owner, your focus should be on growing your business. So why not delegate the task of website creation to those who know best? After all, your website is often the first point of contact potential customers have with your business, and you want to make the best first impression possible.

Remember, a great website is not an expense but an investment in your business's future.

Ellie Hill
Director at South Digital

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