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6 Minute Read

Why you shouldn't build on Wix

Posted on
September 6, 2023
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In the digital landscape of today, your business's online presence is crucial. You've likely heard of platforms such as Wix, renowned for their ease of use. However, have you ever considered the downside?

In this article, we're going to explore why you shouldn't build your business website on Wix and why alternatives like Webflow and WordPress might be better options.

"Choosing the right platform for your business website is not just about convenience, it's about functionality, flexibility and scalability."

The Limitations of Wix

As a business owner, you may be tempted by the simplicity of website builders like Wix. At first glance, their drag-and-drop interfaces and pre-designed templates may seem like a quick solution for getting your brand online. However, there are several key reasons why you should consider other options like Webflow or WordPress.

Limitation in Customisation

The first and perhaps the biggest limitation with Wix is the lack of customisation. While the platform offers a variety of pre-made designs, it doesn't provide much room for you to add your unique touch. In contrast, WordPress and Webflow grant you complete control over every aspect of your website's design and functionality.

"With Wix, you're limited to their templates and their built-in functionality. With WordPress and Webflow, the sky's the limit."

Search Engine Optimisation (SEO) Concerns

SEO is crucial for increasing your website's visibility on search engines. Unfortunately, Wix doesn't offer the level of SEO control that Webflow or WordPress does. For example, you can't modify certain SEO elements like meta descriptions or URLs on Wix.

"If you're serious about SEO, Wix just doesn't cut it."

Cost Effectiveness

Although Wix might seem cost-effective initially, their pricing model can become expensive in the long run. They charge extra for many essential features which are usually included for free on platforms like WordPress and Webflow.

While Wix may be a good option for beginners who want to create a simple website, it's not the best choice for serious business owners. Why limit your potential when platforms like Webflow and WordPress offer more control, better SEO, and more cost-effective pricing? Give your business the online presence it deserves.

Why Webflow and Wordpress are Better Alternatives

As a business owner, making informed decisions is part and parcel of your daily routine. One of these decisions could be selecting the ideal website builder for your business's online presence. While Wix might seem like a viable option, Webflow and WordPress offer far superior advantages.

1. Customisation and Control

Webflow and WordPress are renowned for offering greater customisation options and control over your website's design, look, and feel. These platforms provide a myriad of plugins, themes, and templates. Wix, on the other hand, has a restricted set of design tools, making your website look generic and less appealing.

"Control your website's design down to the pixel with WebFlow."

2. SEO Optimisation

Both Webflow and WordPress have superior SEO capabilities compared to Wix. They offer extensive SEO tools that allow for better ranking in search engine results, thereby increasing your business's online visibility.

  • Webflow: Allows for on-page SEO optimisation, including meta descriptions, title tags, and alt tags.
  • WordPress: Has a plethora of SEO plugins, such as Yoast SEO, that provide detailed guidance on improving your website's SEO.

3. Scalability

As your business grows, so too should your website. Webflow and WordPress are capable of handling large and complex websites, offering the scalability that Wix lacks.

Webflow: Can handle complex websites with multiple pages and high-quality images.

WordPress: Capable of managing large websites, with extensive plugins for additional functionality.

Wix: Limited scalability, may struggle with complex websites. Wix's templates and design features are certainly appealing, but when you want to expand your website's functionality, they might fall short. Here's why:

  • Limited Integration: Wix has a restricted range of third-party apps. What's available might not be as robust or varied as your business needs.
  • No Custom Coding: Unlike Webflow and WordPress, Wix doesn’t allow custom coding. This limits what you can do with your website.

When it comes to scalability, Webflow and WordPress excel. They offer:

  1. Extensive Integration: Both platforms have a vast library of third-party plugins and apps. You can add just about any functionality you need.
  2. Custom Coding: They allow custom coding, so your website can grow and adapt with your business.
  3. Seamless Scaling: Both platforms can easily handle increased traffic and additional pages as your business expands.

In conclusion, while Wix might seem like the easy choice, the longer-term benefits of using Webflow or WordPress for your business website far outweigh any initial convenience Wix may offer. Your business deserves a platform that facilitates growth, optimises visibility, and provides you with sufficient control over your website's design and functionality.

Migration: Smooth Transition from Wix to Webflow or Wordpress

For savvy business owners looking to make the leap from Wix to a more robust platform such as Webflow or Wordpress, the transition need not be daunting. There are convincing reasons why you should consider migrating your website. Let's explore these reasons.

Control Over Your Website

One major advantage that Webflow and Wordpress have over Wix is the degree of control they offer. With Wix, you're largely restricted to their templates and tools, which can limit your ability to customise and scale your site as your business grows. On the other hand, Webflow and Wordpress provide a wide range of tools and plugins, allowing for greater creativity and customisation.

For a business that's serious about growth, a website should be a reflection of its unique brand and offerings. Webflow and Wordpress provide the flexibility for such customisation.

Ease of Migration

Another compelling reason to switch is that the migration process is typically straightforward, especially with the right planning and preparation. Here is a basic outline of the process:

  1. Determine the layout and design: Before you even start the migration process, it's important to identify the design and layout that best suit your business.
  2. Prepare your content: This involves copying and storing your content in a safe and easily accessible place. This will ensure that no content is lost during the migration.
  3. Set up your new site: Once the design and content are ready, the next step is to set up your new Webflow or Wordpress site.
  4. Test your new site: Before officially launching, it's crucial to test your new site to ensure that everything works as expected.

Such a migration process offers a smooth transition without significant downtime.


Although Wix offers a basic free plan, the costs can quickly escalate as you add on features necessary for a growing business. Here's a simple comparison of the pricing for Wix, Webflow, and Wordpress:

Wix: $14 - $500 per month

Webflow: $12 - $212 per month

Wordpress: $4 - $45 per month

In terms of value for money, Webflow and Wordpress provide a wider range of features and tools at a more cost-effective price.

When you consider the control, ease of migration, and pricing, it's clear why Webflow and Wordpress are superior alternatives to Wix.

Make the Right Choice for Your Business

In conclusion, while Wix may seem like an easy and convenient solution, it offers less control, customisation, and SEO capabilities than alternatives like WordPress and Webflow.

As a business owner, your online presence is a significant representation of your brand. Therefore, it's worth investing in a platform that offers the tools and flexibility you need to create a website that truly represents your business and can effectively reach your target audience.

Ellie Hill
Director at South Digital

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