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GA4 & tracking experts

Google Analytics agency for clear tracking

We audit, fix, and set up Google Analytics 4 so you have clean tracking for your website, funnels, and campaigns. You get events and reports that match how your business actually works, not just noise.

Trusted by leading brands

  • Ad Pros
  • Voiceflow
  • Consensus
  • Animal Charity Evaluators
  • Foodfacts
  • The King's School
  • Clientflow
  • 1DS Max
  • The Mortgage Pod
  • DealerSmart
  • Revolt

A glance at Google Analytics

We use Google Analytics 4 to give you a clear view of how people find you, what they do on your site, and where your funnels drop off.

  • GA4 setup, audits, and cleanups
  • Meaningful events and conversion tracking
  • Dashboards your team can actually use
  • Typical projects

    GA4 migrations, tracking cleanups, new event models for websites and funnels, enhanced measurement, and ecommerce or lead tracking.

  • Best for teams that

    Rely on their website and funnels for revenue, feel unsure whether current numbers are accurate, and need reporting that supports marketing and leadership decisions.

  • Typical results

    Trusted numbers, a clear view of how channels perform, and visibility into where leads or customers are dropping off in your journeys.

  • Tools we work with

    Google Analytics 4, Google Tag Manager, Google Search Console, Looker Studio, plus your website platform and CRM so everything ties together.

Recent analytics and tracking projects

  • A client website built by South Digital
    0 to 20k+Monthly visits in 10 months

    Nonprofit

    Development and ongoing management of FoodFacts’ content-heavy site.

    Their commitment to excellence is evident in every aspect of the site, and I take immense pride in the outstanding resource they have developed for us.

    Robbie LockieCEO at FoodFacts
  • A client website built by South Digital
    300%Increase in enterprise leads

    SaaS

    Ongoing design and development support for Voiceflow’s marketing site.

    We're huge fans of working with the team at South Digital. They have a unique understanding of Webflow - both from a design perspective and creating innovating development builds.

    Daniel D'SouzaHead of Growth at Voiceflow

When to bring in a Google Analytics agency

  • For messy GA4 setups

    Your events, conversions, and reports no longer line up and you want tracking you can actually trust again.

  • For new sites and migrations

    You’re launching a new site or moving platforms and want GA4, Tag Manager, and key events set up properly from day one.

  • For performance-driven teams

    You rely on organic and paid traffic to grow and need reporting that shows what is really working, not just pageview charts.

  • For multi-channel funnels

    Your leads and customers move between your site, forms, calls, and CRM. You want a joined-up view instead of disconnected numbers in each tool.

How our Google Analytics projects run

A clear process from audit to handover so your GA4 setup matches how your business actually works.

  1. Audit and measurement plan

    We review your current GA4, Tag Manager, and site setup, then define a simple measurement plan with the events and conversions that matter.

  2. Tracking design

    We map out what needs to be tracked on your site and funnels, how events should be named, and how data should flow into GA4.

  3. Implementation in GA4 & GTM

    We configure GA4 and Google Tag Manager, implement or update tags, and test everything thoroughly before it goes live.

  4. Dashboards and QA

    We set up useful reports in GA4 and, where helpful, Looker Studio, then QA your data so you can trust what you’re seeing.

  5. Handover and support

    We walk your team through the setup, share simple documentation, and can provide ongoing support for monitoring and changes.

Why work with a Google Analytics agency like South Digital

  • Web, funnels, and tracking in one team

    We design and build websites and funnels as well as tracking, so we know what needs to be measured and how to wire everything together.

  • Clear, practical reporting

    We avoid overwhelming dashboards and vanity metrics. You get a small set of views that help you make decisions about channels, pages, and campaigns.

  • Support after setup

    As your site, funnels, or tools change, we can help update your tracking so GA4 stays accurate instead of drifting over time.

What our clients say

Photo of Daniel D'SouzaDaniel D'Souza

We're huge fans of working with the team at South Digital. Zac and his team have a unique understanding of Webflow - both from a design perspective and creating innovating development builds. We were able to work together to create a native AI sales experience on our website that connect Webflow and Voiceflow together that has dramatically improved the conversion rate for our demo form. We've also started working with the team on a number of other projects on our core website including the creation of a home for all of our courses and educational materials!

Photo of Robbie LockieRobbie Lockie

Zac and his team have done an exceptional job crafting a remarkable platform that empowers us to combat nutrition misinformation effectively. The website not only loads quickly but also boasts a user-friendly interface that makes navigation a breeze. Its design is both sleek and intuitive, allowing users to easily access and digest the valuable information presented. Collaborating with Zac and his dedicated team has been a truly rewarding experience. Their commitment to excellence is evident in every aspect of the site, and I take immense pride in the outstanding resource they have developed for us.

Photo of Charlie MessingerCharlie Messinger

Zac and the team at South Digital are exceptionally skilled, reliable, and communicative. They stepped in to help when our web developer went on maternity leave and have handled our complex website needs through our busiest times of the year with ease. It's been a pleasure to work with them and I would absolutely use their services again in the future.

Photo of Billy WillsonBilly Willson

South Digital did an absolutely amazing job on our new website. It exceeded expectations in every way. Not only do their websites look amazing but they also understand functionality and conversion so your website will actually drive revenue for your business.

Photo of Reuben SanterReuben Santer

South Digital are world class experts at what they do. We are able to run traffic to our website that converts 80% higher than any landing page we’ve ever built. The design, the attention to detail and the customer experience is 10/10. No stone left unturned. Thanks SD!

Photo of Glenn DelveGlenn Delve

Ocea Group have been working with South Digital for just over a year now and they have been a brilliant source of knowledge when it comes to websites, paid advertising and social media management. Zac and Ellie are a delightful duo who are highly professional, extremely reliable and are dedicated to building great working relationships with their clients. They are committed to familiarising themselves with their clients’ products and understanding their end goals. They listen carefully to instructions and no task is ever too much trouble – they always go above and beyond. We would not hesitate to recommend them to others.

Photo of John HylandJohn Hyland

Great experience with South Digital building a Landing Page for our new SMM offer. Great to work with, fast, and they know their stuff! Will continue to lean on them for our strategic web needs. 10/10

Photo of Payton Clark SmithPayton Clark Smith

The team at South Digital provides top notch websites! Getting to work with them I have been able to see how much they love their work and take pride in delivering only the BEST work to their clients. I would highly recommend them to anyone needing help with their website!

Photo of Dylan BonsallDylan Bonsall

Been a pleasure working with South Digital on multiple projects now. What seems like a constant flow of creative ideas, paired with great attention to detail, means it's always a great experience with Zac, Ellie, and team.

Photo of Tiyana RobinsonTiyana Robinson

Zac and the South Digital team did an amazing job on my website! They executed on my vision flawlessly, were communicative, and the final design is beautiful! I would definitely recommend them for web design projects!

Photo of Jamie ElvinJamie Elvin

I’ve recently begun working with Zac and am hugely impressed with his dedication and professionalism. My website has come on leaps and bounds in a relatively short period of time. Highly recommend.

Photo of Steve HumphreySteve Humphrey

Having recently worked with South Digital for some bespoke web design and build, I can honestly say that these guys exceeded all expectations. Zac and Ellie were both a real pleasure to deal with, very easy communication and a great eye for detail. Very happy.

Google Analytics FAQs

Contact us
  • Do you only work with GA4?

    We focus on Google Analytics 4 because it is the current version of Google Analytics. We also work with Google Tag Manager, Google Search Console, and Looker Studio alongside GA4.

  • Can you fix our existing GA4 setup?

    Yes. We can audit your current GA4 property, clean up duplicate or unused events, clarify conversions, and put a simple structure in place so data makes sense again.

  • Can you help with GA4 migration?

    Yes. If you moved from Universal Analytics or another analytics tool, we can review your current implementation, plug the gaps, and make sure GA4 is tracking what you actually care about.

  • Do you use Google Tag Manager?

    In most cases we implement tracking through Google Tag Manager. It keeps tracking flexible and reduces how often we need code changes on your site.

  • Can you connect GA4 to our CRM and ads platforms?

    Yes. We can help send conversions and events into Google Ads and other platforms, and where it makes sense we can tie tracking into your CRM so you see more of the full journey.

  • How long does a typical Google Analytics project take?

    Smaller GA4 setup or cleanup projects can complete in a few weeks. More complex sites and funnels, or multi-property setups, typically take 4–6 weeks depending on scope.

  • What does a Google Analytics project cost?

    Pricing depends on your current setup and what needs to be tracked. Smaller projects usually sit in the low-to-mid four figures in USD or GBP, with clear estimates once we understand your site and goals.

Make Google Analytics your source of truth

We connect GA4 with your website platform, funnels, CRM, and ad platforms so you have one place to see what is working and where to focus next.