Technical SEO audit

See how search engines really view your site

For most teams, technical SEO lives in the background. Pages are added, plugins are installed and design changes go live, but nobody has a full picture of how it all affects crawling and indexing. Over time small issues stack up into slow pages, stray redirects and confused signals. Our technical SEO audit is designed to show you what search engines are actually dealing with, without drowning you in jargon.

We take a structured look at how your site is built and how it behaves. That means testing key templates, checking server responses, reviewing sitemaps and robots rules, and comparing them to what shows up in search. The goal is not to catch you out. It is to give you a calm, accurate view of where you stand.

Crawl, indexation and status codes

If search engines cannot crawl or index your pages cleanly, nothing else matters. We start by reviewing how your site is being discovered and stored. That includes checking sitemaps, robots directives, canonical tags, redirects and common status code issues.

We look for patterns such as orphaned pages, important URLs that are not being indexed, duplicate versions of the same content and redirect chains that slow everything down. You will see which problems are isolated and which ones come from deeper structural decisions, such as how templates or collections are set up.

Site structure and internal linking

Technical SEO is closely tied to how your site is structured. A clear hierarchy helps both visitors and search engines understand what is most important. During the audit we map your key sections and page types, then review how internal links connect them.

We highlight where important pages are buried too deeply, where navigation is working against you and where there are easy wins for better internal linking. The aim is a site structure that feels natural to users and gives search engines a clear sense of which pages to surface for different topics.

Platform specific checks for Webflow, Framer and WordPress

Different platforms have different quirks. Because we regularly work with Webflow, Framer and WordPress, we know the common traps in each. As part of the audit we look at how your chosen platform has been configured and where that might affect technical SEO.

For Webflow, that might mean CMS template settings, script embeds, collection structures and how multi-step interactions are built. For Framer, we pay attention to how pages are exported, how routing is handled and how scripts and media are loaded. For WordPress, we review theme setup, plugins, URL structures and any conflicting SEO settings. In each case we focus on real issues, not theoretical perfection.

Performance and Core Web Vitals in context

Your Technical SEO audit includes a performance and Core Web Vitals check for key templates. We look at how quickly important content loads, how stable layouts feel and how responsive pages are to user input, then connect those signals back to the technical decisions that cause them.

The aim here is not to turn the audit into a full performance project. Instead, we identify where technical changes – such as asset handling, script loading or template complexity – may be holding your Core Web Vitals back. If deeper work is needed, we will flag it clearly and can address it through a separate Core Web Vitals optimization project.

Index hygiene, duplicates and parameters

Modern sites often generate more URLs than anyone expects. Filters, parameters, archives and experiments can quietly create large numbers of near duplicate pages. Left unchecked, this can waste crawl budget and dilute signals to your most important content.

We review how your site handles parameters, pagination, archives and other URL variations. Where we see duplication or unnecessary exposure, we suggest practical ways to tidy things up, such as consolidating templates, adjusting internal links, refining canonical tags or improving how sitemaps are generated.

Turning findings into a focused action plan

A technical SEO audit is only useful if it leads to action. We turn the findings into a prioritized list that your team can work through. Items are grouped by impact and effort so you can see what to tackle first, what to plan for later and what can be parked.

Each recommendation includes plain language context. You will see what the issue is, why it matters and what a sensible fix could look like in your stack. Where we think a developer, content person or admin needs to own the change, we make that clear so tasks can be assigned without guesswork.

Built for teams who want clarity, not scare tactics

This service is for teams who want a clear, honest view of their technical SEO without being overwhelmed. We stay away from dramatic language and endless red flags. Instead, you get a structured picture of what is happening and a calm, practical route to improvement.