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OpenAI & AI product experts

OpenAI agency for AI interfaces and chatbots

We design and build AI experiences on top of OpenAI, from chatbots and support assistants to internal tools and small AI products. You get something that feels on brand, is safe to use, and plugs into the tools you already rely on.

Trusted by leading brands

  • Ad Pros
  • Voiceflow
  • Consensus
  • Animal Charity Evaluators
  • Foodfacts
  • The King's School
  • Clientflow
  • 1DS Max
  • The Mortgage Pod
  • DealerSmart
  • Revolt

A glance at OpenAI

We use OpenAI to power helpful, reliable assistants that answer questions, guide users, and support your team across web, product, and internal workflows.

  • Chatbots and support assistants
  • AI interfaces for your product or site
  • Internal tools that save your team time
  • Typical projects

    Website chatbots, lead qualification bots, help center assistants, internal knowledge assistants, and small AI tools that sit alongside your product.

  • Best for teams that

    Have repeat questions from customers or team members, want better self-serve support, or see clear places where AI can speed up day to day work.

  • Typical results

    Faster answers for customers, fewer repetitive questions for your team, and clearer visibility of what people are actually asking for.

  • Where we use OpenAI

    On marketing sites, inside web apps, in support flows, and behind the scenes in internal tools that help your team draft, summarise, or find information faster.

Recent OpenAI and AI projects

  • Screenshot of the website built by South Digital, Development and ongoing management of FoodFacts’ content-heavy site
    0 to 20k+Monthly visits in 10 months

    Nonprofit

    Development and ongoing management of FoodFacts’ content-heavy site.

    Their commitment to excellence is evident in every aspect of the site, and I take immense pride in the outstanding resource they have developed for us.

    Robbie LockieCEO at FoodFacts
  • Screenshot of the website built by South Digital, Ongoing design and development support for Voiceflow’s marketing site
    300%Increase in enterprise leads

    SaaS

    Ongoing design and development support for Voiceflow’s marketing site.

    We're huge fans of working with the team at South Digital. They have a unique understanding of Webflow, both from a design perspective and creating innovating development builds.

    Daniel D'SouzaHead of Growth at Voiceflow

When to bring in an OpenAI agency

  • For repeat customer questions

    Your team answers the same questions by email every week and wants an assistant that resolves them instantly.

  • For guided journeys

    You have a complex product or service and want an AI guide that can help users find the right option or next step.

  • For internal knowledge

    Your team spends time searching docs, Slack, or email threads and you want a private assistant that can surface answers quickly.

  • For new AI products

    You have an idea for a small AI product or feature and want help shaping, designing, and building it on top of OpenAI.

How our OpenAI projects run

A structured process from use case to launch so you do not end up with a novelty chatbot but something that genuinely helps.

  1. Use cases and guardrails

    We work with you to pick a few clear use cases, define who the assistant is for, and set basic rules for what it should and should not do.

  2. Experience design

    We design the flow, interface, and tone of voice, and plan how AI responses should feel inside your site, product, or internal tool.

  3. Build and integrations

    We connect to the right OpenAI models, wire in your data or knowledge base where needed, and integrate with your site, app, or tools.

  4. Testing and safety

    We test against real questions, add guardrails, and tune prompts so responses stay useful, on-brand, and within your comfort level.

  5. Launch and iteration

    We launch, monitor how people use the assistant, and refine prompts, flows, and interfaces based on real usage and feedback.

Why work with an OpenAI agency like South Digital

  • Design, build, and AI thinking together

    We design interfaces, build websites and products, and understand how to work with OpenAI. That means we can help you ship something that is both technically solid and genuinely useful.

  • Focused on real use, not hype

    We look for clear, valuable use cases and start small. The goal is not to add AI everywhere, but to make a few important journeys faster and smoother.

  • Support after launch

    We can help you review usage, improve prompts, add new abilities, and keep the assistant aligned with your brand and policies over time.

What our clients say

Photo of Daniel D'SouzaDaniel D'Souza

We're huge fans of working with the team at South Digital. Zac and his team have a unique understanding of Webflow, both from a design perspective and creating innovating development builds. We were able to work together to create a native AI sales experience on our website that connect Webflow and Voiceflow together that has dramatically improved the conversion rate for our demo form. We've also started working with the team on a number of other projects on our core website including the creation of a home for all of our courses and educational materials!

Photo of Robbie LockieRobbie Lockie

Zac and his team have done an exceptional job crafting a remarkable platform that empowers us to combat nutrition misinformation effectively. The website not only loads quickly but also boasts a user-friendly interface that makes navigation a breeze. Its design is both sleek and intuitive, allowing users to easily access and digest the valuable information presented. Collaborating with Zac and his dedicated team has been a truly rewarding experience. Their commitment to excellence is evident in every aspect of the site, and I take immense pride in the outstanding resource they have developed for us.

Photo of Charlie MessingerCharlie Messinger

Zac and the team at South Digital are exceptionally skilled, reliable, and communicative. They stepped in to help when our web developer went on maternity leave and have handled our complex website needs through our busiest times of the year with ease. It's been a pleasure to work with them and I would absolutely use their services again in the future.

Photo of Billy WillsonBilly Willson

South Digital did an absolutely amazing job on our new website. It exceeded expectations in every way. Not only do their websites look amazing but they also understand functionality and conversion so your website will actually drive revenue for your business.

Photo of Reuben SanterReuben Santer

South Digital are world class experts at what they do. We are able to run traffic to our website that converts 80% higher than any landing page we’ve ever built. The design, the attention to detail and the customer experience is 10/10. No stone left unturned. Thanks SD!

Photo of Glenn DelveGlenn Delve

Ocea Group have been working with South Digital for just over a year now and they have been a brilliant source of knowledge when it comes to websites, paid advertising and social media management. Zac and Ellie are a delightful duo who are highly professional, extremely reliable and are dedicated to building great working relationships with their clients. They are committed to familiarising themselves with their clients’ products and understanding their end goals. They listen carefully to instructions and no task is ever too much trouble – they always go above and beyond. We would not hesitate to recommend them to others.

Photo of John HylandJohn Hyland

Great experience with South Digital building a Landing Page for our new SMM offer. Great to work with, fast, and they know their stuff! Will continue to lean on them for our strategic web needs. 10/10

Photo of Payton Clark SmithPayton Clark Smith

The team at South Digital provides top notch websites! Getting to work with them I have been able to see how much they love their work and take pride in delivering only the BEST work to their clients. I would highly recommend them to anyone needing help with their website!

Photo of Dylan BonsallDylan Bonsall

Been a pleasure working with South Digital on multiple projects now. What seems like a constant flow of creative ideas, paired with great attention to detail, means it's always a great experience with Zac, Ellie, and team.

Photo of Tiyana RobinsonTiyana Robinson

Zac and the South Digital team did an amazing job on my website! They executed on my vision flawlessly, were communicative, and the final design is beautiful! I would definitely recommend them for web design projects!

Photo of Jamie ElvinJamie Elvin

I’ve recently begun working with Zac and am hugely impressed with his dedication and professionalism. My website has come on leaps and bounds in a relatively short period of time. Highly recommend.

Photo of Steve HumphreySteve Humphrey

Having recently worked with South Digital for some bespoke web design and build, I can honestly say that these guys exceeded all expectations. Zac and Ellie were both a real pleasure to deal with, very easy communication and a great eye for detail. Very happy.

OpenAI FAQs

Contact us
  • Do you fine tune or just prompt OpenAI models?

    We use a mix of prompting, retrieval over your content, and where it makes sense model fine tuning. The right approach depends on your data, use case, and budget.

  • Can you connect OpenAI to our existing tools?

    Yes. We can connect OpenAI powered assistants to tools like your CRM, help desk, or internal databases so they can take simple actions or pull in relevant context.

  • How do you handle privacy and data security?

    We design projects so sensitive data is handled carefully, use appropriate API settings, and avoid sending unnecessary personal data to third party services.

  • Will AI replace our support or sales team?

    We do not position AI as a full replacement. Instead, we use it to handle common questions and simple tasks so your team can focus on higher value conversations.

  • How long does a typical OpenAI project take?

    Smaller assistants or prototypes can be ready in a few weeks. More complex projects with multiple integrations and flows usually take longer, depending on scope and feedback speed.

  • What does an OpenAI project cost?

    Costs depend on scope, integrations, and complexity. Many initial projects sit in the low-to-mid five figures in USD or GBP, with clear estimates once we understand your goals.

  • Can you support us after the first version is live?

    Yes. We can help monitor usage, improve the assistant over time, and explore new use cases once the first version is delivering value.

Plug OpenAI into your product and workflows

We connect OpenAI to your website, product, and internal tools so AI supports the way you already work instead of forcing you into a whole new system.