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Chatbot setup

  • On brand chatbots that feel helpful, not pushy
  • AI assisted answers powered by your content
  • Clear handoff to humans for complex questions

Service details

Abstract cluster of speech bubbles with central hub, representing chatbot setup and routing.Abstract cluster of speech bubbles with central hub, representing chatbot setup and routing.

We plan and set up chatbots that feel like a calm, useful part of your website, not a noisy pop up. You get a focused assistant that can answer common questions, qualify enquiries and hand visitors to your team when it makes sense.

Book a call to discuss your project

15-30 minute strategy call, no charge

Chatbots that actually help your visitors

Many website chat widgets are either too shallow or too clever for their own good. They interrupt, push hard for meetings or give vague AI answers that nobody fully trusts. Our Chatbot setup service is built to avoid that.

We start with a simple question: what should your chatbot be responsible for? That might include answering common FAQs, qualifying leads, booking intro calls, sharing key resources or triaging support enquiries. By keeping the job clear, we can design a bot that does a small number of things really well instead of trying to do everything.

Designed around your content and processes

A good chatbot is only as strong as the content behind it. We review your website copy, FAQs, help centre articles and internal notes to understand how you already explain things. From there we decide which questions the bot can safely answer on its own and which should go straight to a human.

For AI assisted answers, we keep the bot grounded in your approved content and set limits on what it can talk about. For rules based flows, we design simple menus and question paths that help people reach the information they need without feeling trapped. In both cases, the bot reflects how your team already talks rather than inventing a new tone.

On brand conversation and UX

Chatbots live at the front of your site, so the experience matters. We define a friendly welcome message, suggested prompts and simple replies that match your brand voice. The tone is clear and direct. The bot explains what it can help with and what it cannot.

We also think through small but important details: when to open the chat, how quickly to follow up, how to handle silence and what happens after hours. The aim is for people to feel that the chatbot is a helpful guide, not a pushy salesperson or a hard gate before they can speak to a person.

Smart handoff to humans

Automation should never block someone from getting real help. As part of setup we define clear rules for handing conversations to your team. That might mean routing qualified leads to sales, sending complex support issues to your help desk or letting visitors request a human at any point.

We configure notifications, inboxes and routing so your team can see when someone needs attention and respond quickly. When a conversation moves from bot to human, your team sees the context and history so they are not starting from zero.

Working with your existing tools

You do not need to change platforms to use a chatbot. We work with common chat and messaging tools and connect them to your website, CRM and support systems. During discovery we review what you already use and recommend a setup that fits your stack.

On Webflow, Framer or WordPress sites, we make sure the widget is embedded cleanly, loads reliably and respects performance and privacy considerations. Where relevant, we can also connect the chatbot to forms, booking tools or knowledge bases so answers and actions remain consistent.

AI used carefully, not everywhere

If you choose to use AI inside your chatbot, we treat it as a supporting layer. We configure it to answer from your content, decline when it is not sure and avoid making promises your team cannot keep. We also decide which topics are strictly off limits.

AI is most helpful for summarising existing answers, handling natural language questions and suggesting helpful links. For sensitive topics, pricing specifics or nuanced advice, we guide the bot to bring in a human instead of guessing.

Measured and ready to improve

Once your chatbot is live, we track simple signals such as common questions, paths people take, conversations handed to humans and where friction appears. This helps you see whether the bot is genuinely helping or whether certain flows need adjusting.

We use this feedback to refine prompts, add or update FAQs and adjust triggers so the experience improves over time. Your chatbot becomes a small, steady source of insight into what visitors care about, as well as a support tool.

What you get

  • Chatbot brief & scope

    A short document that defines what the chatbot is responsible for, who it serves, and the key paths and outcomes we will support.

  • Content & FAQ review

    Review of your existing FAQs, help content and key pages, with recommendations on what the bot can answer and where to send people for more detail.

  • Build & configuration

    Setup or refinement of your chatbot inside the chosen platform, including flows, prompts, triggers, routing and basic styling notes.

  • AI & rules-based responses

    Configuration of AI assisted responses based on your content where appropriate, plus rules based replies and menus for core questions.

  • Human handoff setup

    Clear rules and implementation for when and how conversations are handed to humans, including notifications, inboxes and tags.

  • Documentation & handover

    Plain English documentation and short Loom videos that explain how the chatbot works, what to monitor and how to make small changes.

How we work

  1. Discovery

    We meet to understand your visitors, typical questions, sales and support processes, existing tools and how you would like the chatbot to behave.

  2. Mapping & scope

    We map core use cases, conversation paths and handoff rules, review your content and agree the scope of what the chatbot will cover.

  3. Build & integration

    We implement the chatbot setup in your chosen platform, connect it to your website and tools, and configure AI and rules based behaviour as agreed.

  4. Test, launch & guidance

    We test with real scenarios, refine replies and flows based on your feedback, then launch with simple guidance on how to monitor and adjust over time.

  • photo of our client Peter MaraziotisPeter Maraziotis

    Highly recommend the website service, these guys go over and beyond to offer the best service. Really happy with my new site Pete M Director PM Properties

  • photo of our client Alona ShaviAlona Shavi

    Zac and his team are fantastic! They listen to everything you want and don't try to sell you something you don't. They offer professional advice and do everything to help you find success through your website. Day 1 our site went live ww already had an inquiry. Highly recommend them, you won't be disappointed!

  • photo of our client Bamo SawraBamo Sawra

    South digital have done a great job designing my website and helping to launch my mobile app. The team are always on hand to answer any questions. Quick service with high quality.

  • photo of our client Billy WillsonBilly Willson

    South Digital did an absolutely amazing job on our new website. It exceeded expectations in every way. Not only do their websites look amazing but they also understand functionality and conversion so your website will actually drive revenue for your business.

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Grow your website on demand with us

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Chatbot setup FAQs

Contact us
  • What kinds of chatbots do you set up?

    We work with both AI assisted chatbots and more structured, rules based bots. Often the best approach is a mix: clear menus and flows for common tasks, with AI helping to answer natural language questions in specific areas.

  • Do we need a lot of content before we can use a chatbot?

    Not necessarily. We can start with your existing FAQs, key pages and internal notes, then identify the most important gaps. As your content library grows, we can expand what the chatbot can safely answer.

  • Which chatbot platforms do you support?

    We work with common website chat and messaging tools and connect them to sites built in Webflow, Framer and WordPress. During discovery we review your current stack and either use what you already have or suggest a sensible, lightweight option.

  • How do you stop the chatbot giving wrong answers?

    We limit the bot to approved content, define clear refusal behaviour and test with real questions before launch. For sensitive topics we route queries to humans instead of letting the bot guess. You will always be able to see and adjust what it can say.

  • Will a chatbot replace our support or sales team?

    No. The chatbot is there to handle common, low risk questions and basic qualification so your team can spend more time on higher value conversations. We design it to work alongside people, not instead of them.

  • Can we change the chatbot later without rebuilding everything?

    Yes. We set things up to be modular and documented. Adding new FAQs, adjusting flows or changing routing should be manageable for your team. If you would like help with larger changes, we can support you as part of ongoing work.

  • How will we know if the chatbot is working?

    We look at simple data such as usage, completion of key flows, handoff rates and feedback from visitors and your team. We can help you set up basic dashboards or reports so you can see whether the chatbot is reducing repetitive work and improving response times.

Let's make it happen

  • Commercial thinking

    Every decision ties back to the job of the page.

  • Fast, accessible builds

    Performance and usability stay in the build.

  • Reliable delivery

    Clean systems, clear QA and steady communication.

  • Easy to keep improving

    We fit your team, tools and workflow.