Cookie policy

This Cookie Policy explains how South Digital Ltd (“South Digital”, “we”, “us”, “our”) uses cookies and similar technologies on our website.

It should be read together with our Privacy Policy, which explains how we handle personal information more generally.

South Digital Ltd is a web design and development studio.

Legal entity

South Digital Ltd

Company number

11859310

Registered in

United Kingdom

Registered office

Unit 8 The Courtyard, Gaulby Lane, Stoughton, Leicester, LE2 2FL

Email

hello@south.digital

We use cookies and similar technologies on our website to help it run properly, understand how it is used, and improve our services.

Cookies are small text files that are stored on your device when you visit a website. They are widely used to:

• Make websites work or work more efficiently
• Remember your preferences
• Understand how people use a site
• Show more relevant content or advertising

Similar technologies include pixels, tags, local storage, and scripts that collect or store information on your device.

In this policy, we refer to all of these as “cookies” for simplicity.

Cookies used on our website fall into a few broad categories.

4.1 Strictly necessary cookies

These cookies are essential for the website to function. They may, for example:

• Keep you logged in to a secure area
• Allow forms to submit correctly
• Help us manage basic security

You cannot switch off strictly necessary cookies using our cookie controls, but you can block them in your browser settings. If you do this, some parts of the site may not work correctly.

4.2 Performance and analytics cookies

These cookies help us understand how people use our website so we can improve it. They may, for example:

• Count visits and traffic sources
• Show which pages are most or least popular
• Help us see how visitors move around the site

The information these cookies collect is usually aggregated. We use it to improve the content and structure of our site, not to try to identify individual visitors.

We only place non-essential analytics cookies if you agree to them, where consent is required.

4.3 Functional cookies

These cookies allow the website to remember choices you make, so your experience is more tailored. For example:

• Remembering your language or region
• Keeping track of simple preferences

If you do not allow these cookies, some features may not work as well.

4.4 Marketing and tracking cookies

Marketing cookies can be used to:

• Measure the performance of our marketing campaigns
• Build a basic picture of how people find and interact with our site
• Sometimes show more relevant content or ads on other platforms

We do not use marketing cookies to sell your data. If and when we use them, they are usually set by third party tools we integrate with.

We will only set marketing cookies where consent is required and you have agreed to them.

The exact cookies in use can change as we update our website and tools. Current tools and cookie names include:

• Cookie preferences The first-party `south-digital-cookie-choice` cookie remembers whether you accepted or rejected optional cookies.
• Google Tag Manager and Google Analytics 4 We use `GTM-PXD5KBXN` and `G-95PG1Y7WXY` to understand visits, page views, and lead-form journeys. With no consent, Google Consent Mode keeps analytics and advertising storage denied and does not set analytics cookies. If you accept, Google may set first-party analytics cookies such as `_ga` and `_ga_95PG1Y7WXY`.
• Google Ads readiness If you accept optional cookies and arrive from a Google ad link, Google's Conversion Linker may set `_gcl_au` and `_gcl_aw` so future Ads conversion reporting can attribute the visit correctly.
• Meta Pixel and Conversions API If you accept optional cookies, Meta Pixel ID `364908247707308` may set `_fbp` and receive browser conversion events. Server-side Meta Conversions API lead events are also sent only when your request carries the accepted consent cookie.
• Vercel Web Analytics and Speed Insights These first-party operational tools help us understand basic traffic and Core Web Vitals without names, email addresses, company names, enquiry text, or ad-platform identifiers.
• Scheduling and meeting tools For example, if you book a call through an embedded scheduler, that provider may set its own cookies to remember your preferences and manage bookings.
• Form and lead tools If we integrate forms or lead capture tools, they may set cookies to track submissions and basic engagement.
• Security and performance tools For example, content delivery networks or security tools may set cookies to help protect the site and deliver content quickly.

We use cookies to:

• Make our website work correctly and securely
• Remember basic preferences, such as form progress or region settings
• Understand which pages are useful and which need improvement
• Support our own marketing and outreach, such as tracking which channels visitors came from

We do not use cookies to:

• Directly sell your personal information
• Track you across unrelated websites for resale

Some cookies are set by us directly (first party cookies). Others are set by third parties when their services are used on our site (third party cookies).

Where cookies are strictly necessary for the website to function, we rely on our legitimate interests in running a secure and effective site.

For other cookies (such as analytics or marketing cookies), where required by law we rely on your consent. This means:

• We will ask for your permission, usually through a cookie banner or preferences panel
• You can accept or reject non-essential cookies
• You can change your mind at any time by updating your cookie settings or clearing cookies in your browser

If you choose not to allow certain cookies, some features of the site may not work fully, but you can still view core content.

You have several options for managing cookies.

8.1 Through our website

If we display a cookie banner or preferences panel when you first visit the site, you can:

• Accept all cookies
• Reject non-essential cookies
• Choose specific categories of cookies

You can revisit your preferences at any time using the “Cookie settings” link in the footer.

8.2 Through your browser

Most web browsers let you:

• See what cookies are stored on your device
• Delete cookies
• Block cookies from all or specific websites
• Set rules for when cookies can be placed

How you do this depends on your browser. You can usually find the relevant controls in the “Settings” or “Privacy” section.

If you block all cookies, some websites and features may not function properly.

Our website may link to content or services from other websites. These sites may set their own cookies and have their own cookie and privacy policies.

We are not responsible for how third party websites use cookies. We encourage you to review their policies before using their services.

We may update this Cookie Policy from time to time, for example if we change the cookies we use or if the law changes.

We may show a notice on our website if the changes are significant.

We recommend checking this page from time to time to stay informed about how we use cookies.

If you have any questions about this Cookie Policy or our use of cookies, you can contact us at:

Email: hello@south.digital